Kritha graduated with a Bachelor's degree in Architecture from CEPT University,Ahmedabad,India and interned with Architecture Studios in Goa & Auroville where she could learn the importance of process driven design practices.
Her interest in jewelry began in 2013 when she started making jewelry from mild-steel hardwares and later using Brass. She has a shy personality; these accessories became a medium of expression for her. Having experienced the subtle power of jewelry in the deep layers of her being, she started/founded her eponymous label ‘KRITHAA’ in 2015. (www.krithaa.com)
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She had mixed feelings about not continuing work as an architect. Now upon reflection, she feels that her architecture education helped her cultivate a deep reverence for ‘process’.
Kritha is based out of Goa with roots in Ahmedabad, India. Living close to the sea makes her more sensitive to daily rhythms and seasons. Her practice of conscious breathing during her frequent swims in the sea during the winter months invigorated her to start expanding her work beyond the scope of jewellery. Face down, submerged in the medium of water, conscious of each exhalation - she envisions new pieces.
Sometimes she visualises water movements as brass movements. She intuits that her surroundings and her body are a network of brass, a feeling that she carries in her art-practice.

Through the medium of Brass, she connects to her lineage of carpenters and metal-smiths,(called the ‘Luhar-Suthar community in Gujarat) with the feeling that working with metals comes to her in a deeper way. Her male ancestors carried this skill, and as a female of this lineage, she carries this in her feminine approach through Brass.

Working as a Jewelry Artist since 2015, I have had recurring micro-moments where I imagine jewelry worn beyond the outer form of the human body.
I started working on a project in late 2024, where I create works on canvas using residual Brass pieces of my jewelry work. This new project helps me imagine my body and surroundings that I feel are made of brass as a 6th element. The feeling of Brass as the 6th element doesnot hold a logical base, but to me feel,this material emerges from deep within my body and extends as tendrils in my immediate environment.
Currently I draw heavily from the 'Altiplano' in Perú that I am visiting and creating site-specific works that to me are a small gesture of adornments offered to the landscape.